Rethinking United States Postal Service 

January - May 2013
Team: Knowl Baek, Mabel Chan, Stephanie Smith

Problem:

The USPS delivers 76.5B pieces of advertising mail each year, which brings in $16.4B in revenue each year (or 25% of their total revenue.)* Currently,  USPS does not provide any assistance to companies for targeting the right people, which results in massive amount of unwanted junk mail, hurting the image of retailers as well as that of USPS.

*http://about.usps.com/who-we-are/postal-facts/

 

Outcome:

We designed a web-based service named 'Pixie' that allows consumers to filter and manage their mail easier, get rid of junk mail, and receive more mail of interest while allowing businesses to target consumers more effectively.
Pixie uses mail subscription data, online purchase data, and possibly qualitative data entered by their mail carriers to facilitate the mail flow between consumers and businesses.

 

 

  • USER RESEARCH
  • SERVICE SCENARIO
  • SERVICE JOURNEY
  • EXPERIENCE PROTOTYPE
  • DATA/ECOSYSTEM MAP
  • SERVICE BLUEPRINT
  • INFORMATION FLOW
  • INTERACTIVE WIREFRAMES

User Research & Problem Framing

Service Scenarios & Journey (Consumer Side)

Experience Prototype Testing (Consumer Side)

Data & Ecosystem Maps

ecosystem map.jpg

Service Blueprint

Interface Sketches (Consumer + Company Sides)

Storytelling

Pitch Deck

Application Information Flow (Consumer Side)