EARLY CHILDHOOD EDUCATION IN DETROIT

September - December 2013 
Client: United Way South Eastern Michigan
Team: Knowl Baek, Masha Safina, Beth Schwindt

Problem:

The United Way of South eastern Michigan has made a big goal of having all children in Detroit born in 2012 to graduate from high school college ready in 2030.  As a first step, United Way has founded Early Learning Centers (ELC) to educate mothers and close the ‘30 Million Words gap’ for the children in low income communities. However, awareness of the service is still low and recruiting new moms after childbirth at hospital has been ineffective.

Outcome:

Documented insights, stories and three strategy concepts in a Workbook format so that United Way Innovation Team can review, share and use it as a discussion & planning tool. 

Deliverables include analysis of current ELC program, future value webs, activity systems, process models, initial pilot plans, and overall roadmap.

  • OBSERVATIONS
  • INTERVIEWS
  • USER JOURNEY
  • CLIENT WORKSHOPS
  • VALUE WEBS
  • ACTIVITY SYSTEM
  • EXPERIENCE MODELS
  • PILOT PLAN
  • ROADMAP